Salon Marketing 101 Course
Build Your Business the Right Way
Build your business’ presence and attract clients the right way when you enroll in Starpil University’s Marketing 101 course.
This course brings you:
- Building brand identity & voice for your salon business
- Target market development
- Multi-channel marketing strategies
- Marketing plan creation
- Marketing materials
..and more!
Brand Identity & Voice Development
Establish who you are and want to be, your vision and mission for your business, and what you want your business’ feel and associations to be.
Target Audience Cultivation
Learn how to spearhead discovering your target market, from assessing types of services, demographics, affordability or luxurious appeal, competition, and more.
Cross-Platform Marketing Strategies
Taylor guides you through all things marketing, from creating and maintaining social media marketing, email, and mass marketing blasts, blogs, word of mouth, print, and more.
Taylor Wilson: Starpil Wax Educator
As a licensed esthetician with over 5 years of experience as a salon owner and waxing professional, Taylor has made it her mission to enhance the knowledge of her fellow professionals with tutorials by partnering with the Brand That Believes in You.
She has created these detailed courses ranging from Starpil product knowledge, to complete service tutorials, pro tips, and more to enhance the knowledge and success of her fellow estheticians.
This course is taught by Starpil Brand Educator Taylor Wilson.
As a licensed esthetician with over 5 years of experience as a salon owner and waxing professional, Taylor has made it her mission to enhance the knowledge of her fellow professionals with tutorials by partnering with the Brand That Believes in You.
She has created these detailed courses ranging from Starpil product knowledge, to complete service tutorials, pro tips, and more to enhance the knowledge and success of her fellow estheticians.
FAQs
Creating a recognizable brand is the key to differentiating your business from the others in your area. Create brand awareness with a distinctive name, logo, vision/vibe for your business, and unique offerings.
Salons are marketed through a variety of outlets, from social media and email or online marketing and ads to word-of-mouth networking.
There’s a lot that goes into a salon's social strategy, from creating a recognizable logo and presence to gaining followers and fostering engagement. This will all come with time but can be helped through an established and clear identity and nailing down the right target audience.
Creating an email newsletter entails creating content (whether business or personal-focused), choosing a schedule, and growing your audience and monitoring engagement rates. Include exclusive offers, service announcements, and personal anecdotes to keep your audience tuned in.
Salon promotional ideas can encompass discounts on certain services, limited-run services, retail add-on offerings, holiday deals, and more.
FAQs
Creating a recognizable brand is the key to differentiating your business from the others in your area. Create brand awareness with a distinctive name, logo, vision/vibe for your business, and unique offerings.
Salons are marketed through a variety of outlets, from social media and email or online marketing and ads to word-of-mouth networking.
There’s a lot that goes into a salon's social strategy, from creating a recognizable logo and presence to gaining followers and fostering engagement. This will all come with time but can be helped through an established and clear identity and nailing down the right target audience.
Creating an email newsletter entails creating content (whether business or personal-focused), choosing a schedule, and growing your audience and monitoring engagement rates. Include exclusive offers, service announcements, and personal anecdotes to keep your audience tuned in.
Salon promotional ideas can encompass discounts on certain services, limited-run services, retail add-on offerings, holiday deals, and more.